Apress The Business of iOS App Development, For iPhones iPads and iPod touches 3rd (2014) by unknow

Author:unknow
Format: epub
Tags: Programming, Macintosh, Business & Economics, Entrepreneurship
ISBN: 9781430262381
Google: -6iVngEACAAJ
Amazon: 1430262389
Published: 0101-01-01T00:00:00+00:00

When and How to Use In-App Purchase

So, you’re ready to tackle In-App Purchase in your application, but what can it be used for? Unlocking additional game content and new levels are obvious choices, but what if you’re not developing a game? The best way to approach this is to take a good look at your app’s current functionality and future road map of features to see whether In-App Purchase can help extend its product life span and sales potential.

In-App Purchase is a great way to generate additional revenue streams and support continued development, but it isn’t suitable for every application. Don’t try to force this functionality into your app if you don’t have a good reason to do so. It should not be treated as a solution in search of a need. You certainly won’t want to wear out your goodwill with loyal customers by “nickel and diming” them to death for core features they expected to get as part of the original purchase price.

Another good example is how many Xbox and PlayStation games use the premium DLC model. You buy the game for $59.99, and then every few months you can get extra maps, characters, game modes, or weapons for a nominal fee. The idea here is to not take advantage of the people that bought the game, but to allow them to enhance and extend their experience.

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